Sunday 13 May 2012

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Alterations














There have been many alterations to my work due to both the contribution of media teachers and also my own preference and improvement. Mainly, I had to alter my double page spread, as my media teacher pointed out that the content of the article was not as related to music as it could be; instead it diverted from the subject of music slightly, and therefore she recommended that I altered it, as can be seen above. Also, the first drafts of my production pieces consisted of the same photos sometimes, which my media teacher suggested that I took away and captured more photos, and I did so. I also altered my double page spread drastically from it being segregated by two colours, to it being just one colour for the background, as I felt that by doing so it would connect the two pages of the double page spread more, and therefore the target audience would see it as one article instead of segregated pieces of information. Also, I was influenced by the double page spread that I analysed from the pop music magazine 'Top of the Pop's', and therefore decided to place a single image of "Priya" in the centre of the double page spread, taking away other photos that were originally upon it, likewise to the image of "Selena" upon the 'Top of the Pop's' double page spread.


Final Double Page Spread



My double page spread was influenced by many aspects of 'Top of the Pops'. For example, the sentence that introduces the double page spread article in speech marks ("Actually had forgotten what it felt like to just sit infront of the tv with a tub of ice cream!") is similar to the title for the interview included within 'Top of the Pop's' below, and also the idea of celebrities doing normal things (relating to the front cover, the main cover line where it refers to Priya doing "normal things like me and you") This is indicated through the title "I still have to CLEAN my room!", as the celebrity carries out something normal, just like "Priya" within my pop music magazine does. The target audience are likely to be attracted to this as they begin to relate their lifestyle to the lifestyles of their admired artists/celebrities. Priya is located within the centre of the double page spread, and therefore the image goes across both pages; and this is influenced by the double page spread that I analysed from the pop music magazine 'Top of the Pop's', which I have also placed below. The target audience connect both the pages through this; they see the double page spread as connected and therefore are likely to be interested within the full double page spread. There is an introductory paragraph included upon my double page spread, that has been influenced also by the double page spread that I analysed from the pop music magazine 'Top of the Pop's' below. By including this, the audience receive a summary of the content of the article, and it makes them want to read on once they have read it as it highlights the exciting and significant parts of the interview.

"Sam.W" is mentioned within the interview, and this is likely to intrigue the target audience as it incorporates celebrity endorsement within the magazine, and Sam.W has been mentioned previously, which keeps the subject and content connected and with a sense of consistency. The magazine tries to talk to Priya also with a sense of friendliness, in order for the target audience of young females to also feel as though this friendliness is being shared between them and the celebrity "Priya". There is a section segregated from the rest of the article, below the interview with "Priya", and this was partly influenced by the double page spread that I analysed from the pop music magazine 'Top of the Pops' below. This is because, shapes are included as visual tools within the double page spread, and I was influenced also by the front cover that I analysed from the pop music magazine 'Top of the Pop's', as shapes were also included upon this page in order to segregate information, as I have done here. 

Interview from 'Top of the Pop's'


Double page spread from 'Top of the Pop's'



Final Contents Page



Learning from 'Top of the Pops', I made sure that my contents page had a title/introductory line to the page that directed the target audience to read the content of the magazine beneath it. This line is "We hope you like what we've lined up for you..." This is effective because the magazine suggests that they have "lined up" something for the audience, and therefore this seems as though they have done something for the members of the target audience. This is appealing, as the audience feel as though they have benefited from the magazine's actions, and therefore will be intrigued to see exactly what they have lined up for them. The "..." included at the end of this title entices the readers to read the content below, as it directs them to it. I have included many images upon my contents page, and they all link to the content of the magazine (the articles listed). This is effective, as visual tools entice a younger audience and allow them to connect what they see with the writing that is displayed upon the page. They are more likely to turn to a page that has been connected with an image; as the magazine implies to the target audience that it is an important/more interesting article as they have highlighted it through connecting it with a visual tool for them.

The articles are influenced by the stories that I read within the 'Top of the Pop's' contents page that I analysed. For example, within the 'Top of the Pop's' contents page, there were sections of the magazine that were highlighted and which consisted of articles relating to the main topic. These topics, particularly; "Shopping", "Celebrities" and "Competitions". To elaborate, I tried to include articles that related to the topic of shopping, such as "Going to a party/barbeque/day out? Ideal accessories + looks", and "Your fave high street shop Facts and figures". Both of these articles are likely to attract the target audience of young females, as it strives to appeal to their lifestyles away from music; their styles, as well as shopping in general. The reference to "Celebrities" throughout my articles; for example, the incorporation of "Sam.W", "Priya" and "Popstars". This is appealing to the target audience as if they read that their favourite artist is included within the magazine's content, then they are likely to read on and want to read this article/information surrounding them/connecting to them. The section of "Competitions" that was found in the contents page of the pop music magazine 'Top of the Pops' when I analysed it is a subject touched upon, upon my contents page, with articles such as; "Sam.W's favourite inspirational story Your chance to win prizes!" and "Capital Competition VIP day at HQ to be won". These competitions entice the target audience as the prizes that are offered to the readers if they win are linking to their interests (pop music), or a celebrity artist is incorporated into the competition which makes it seem appealing. 

The main article that relates to the front cover of the magazine is written larger and in a different colour, in contrast to the remaining articles. This is so the target audience recognise almost instantly that this is the main article and it is the one that features upon the front cover; "Ways to make your holiday perfect and how Priya does normal things like me and you..." The colours are consistent; and they seem to go in a pattern and match together, which is beneficial for the target audience as they follow and keep engaged with the content upon the page as a result of this. Alongside each of the images, and the articles are page numbers, and this is effective as the target audience are immediately aware of which page to turn to when they see the visual tool that is an image, or alternatively when reading the title of a specific article. Referring to "Priya" with only her first name indicates how the majority of the target audience will be aware of her as a pop star, and this was an influence from the pop music magazine 'Top of the Pops', when the magazine referred to Selena Gomez as "Selena" upon the front cover. It also emphasises the friendliness of the pop stars that the magazine is trying to convey to the young female audience. I also looked at different contents pages from different genres of magazines, away from music, in order to establish an understanding of the forms and conventions of contents pages, such as the one below:





Final Front Cover



My final front cover follows many of the forms and conventions of a pop music magazine. Firstly, I called my magazine 'Pop', and this is similar to other pop music magazines such as 'Top of the Pops', as this masthead implies straight away that the genre of this magazine is pop music. The target audience trying to be appealed to therefore are more likely to identify the magazine as a pop music magazine as this indication can be found through the masthead. Likewise to 'Top of the Pops', I have included a banner which is a useful section upon this front cover, as the target audience are likely to be attracted to this as it's segregated from the rest of the magazine. Therefore, the information that is located within this banner is likely to be read initially, before the rest of the information is consumed by the target audience. This information that I have placed here reads "WOW! Dance like a popstar with Pop!'s dance move guide!". Firstly, as I have written "WOW!" at the beginning of this sentence, the target audience are likely to be enticed by this word, as it seems exciting and the magazine seems to want to imply to the audience that something fascinating is being offered to them through this magazine. As it is in capital letters and has an exclamation mark after it, this word also may catch the audience's eye at first as not only is it at the top of the front cover in a banner, but it is the left third, which   indicates that the audience will see this rapidly.

The sell line beneath the masthead; "We've selected the most exciting, up-to-date pop news around!" is effective as firstly, the magazine states "We've", which allows the target audience to think of the magazine as a set of people who have done something to benefit them; by selecting "...the most exciting, up-to-date pop news around". Moreover, the words "exciting" and "up-to-date" appeal to the reader as "exciting" implies that the news is interesting and will contain information that they are likely to be engaged within, and "up-to-date" suggests that there is current news included within the magazine's content, which is appealing because the young target audience are likely to want to be kept updated by what is going on linking to pop music. The mention of "the most..." implies that it is unique compared to it's competitors (pop music magazines trying to appeal to the same audience), and therefore the target audience are more likely to purchase this magazine compared to those in the same genre, as it contains "...the most exciting, up-to-date pop news around".

The cover line "EXCLUSIVE! Share your inspirational stories with Sam.W", accompanied by an image of "Sam.W", is appealing as firstly, the word "Exclusive" is likely to attract the target audience as it suggests that  this magazine contains information which is unique and therefore cannot be found in any other magazine that is in the same genre (competing magazines). The exclamation mark again makes it seem as though the information included within the magazine is exciting, which is appealing as the target audience are likely to want to read something that will interest them and evoke emotion from them. "Share your inspirational stories with Sam.W" seems attractive as it is a form of interactivity that the magazine offers, which means that the target audience may want to purchase this magazine as they are able to interact with the magazine. "Sam.W" is a popstar, and therefore the fact that the target audience have been given an opportunity to "Share" something with a pop star that they are likely to be familiar with, is appealing to them as they are being offered a chance to communicate with this person and therefore they may feel connected to them in some way. This celebrity endorsement is seen upon the front cover of 'Top of the Pops' that I analysed; pop stars such as Selena Gomez, JLS and Little Mix are appealing to the target audience and if they notice their favourite artists placed upon the front cover, they are more likely to want to read the content of the magazine as it connects with them.

The cover line on the left third of the front cover which states "Love Capital FM? Win a VIP day at the radio station's headquarters!" may seem appealing to the target audience of young females as, firstly, among this age group, it is common for people to listen to the radio. The incorporation of the radio station "Capital FM" therefore may seem attractive to these members of the audience as it is familiar to them and they are interested in it. This is similar to the incorporation of the radio station "Radio 1" upon the contents page of the magazine 'Top of the Pop's' that I analysed. Even if members of the target audience do not listen to this radio station in particular, they are likely to listen to the radio in general, or hear it at some point, and as they are interested in pop music, a radio station such as Capital FM that plays this genre of music connects with this interest of theirs, and therefore is likely to be an appealing prize for them. The cover line being on the left third is likely to cause the Capital FM logo that has been incorporated into the cover line to be noticed initially, and this is effective as this logo is a visual tool that a young audience is likely to recognise as this radio station is advertised upon the television and is also popular among this age range.

The cover line "Pop stars visit your school libraries for the annual Readathon!" is appealing to the target audience of young females because it involves them by using language such as "your", and it is also likely to cause them to be intrigued as the magazine suggests that "pop stars" that they admire may visit a library that they use, and therefore they may see the pop stars. The word "your" is in a different colour (maroon), and this emphasises how the magazine is talking to the audience. This can be seen within the other cover lines upon my front cover; words such as "EXCLUSIVE!", "Sam.W", "Up-to-date" and "Plus" are in this colour. These words are important and therefore the magazine will want the audience to recognise these in particular, and it emphasises the message that the particular cover line is trying to convey.

The main cover line; "Priya's 10 ways to make your holiday perfect! Plus! Discover how being a popstar doesn't stop her from doing normal things like you and me..." is appealing as this main cover line links with the  main image of Priya, which allows the magazine to seem linked to the audience and they are more likely to be able to access the information about the front cover. The phrase "10 ways..." is appealing to the target audience as, likewise to the magazine 'Top of the Pops' which also incorporate numbers upon the front cover, this may initially catch the target audience's eye as a number indicates that there is a lot of information within the magazine's content. The fact that it is "Priya's" attracts the target audience as this implies that the pop star is providing the target audience with information from herself; and this indicates to the target audience that the information that they are going to read within this magazine if they purchase it, is exclusive and unique compared to it's competitors. The word "Discover" intrigues the target audience as it implies that there is information in the magazine that is worth reading, and information that they did not know of before (as they are going to "discover" this information and therefore learn of it).

The magazine may also succeed in attracting it's target audience as it states that "...being a popstar doesn't stop her from doing normal things like you and me...", which compares the target audience with the popstar and therefore makes it seem as though they are similar in some ways. This may appeal to members of the target audience who idolise Priya, and if they believe that they share a common activity with her, then they form a connection with their admired artist. "2.50" is the price of the magazine, and this seems suitable for a fortnightly magazine (indicated by the date of this issue; "1st-15th June 2012"). The main cover line; "Priya's 10 ways to make your holiday perfect!" links with the time of year, being near to the summer holidays and therefore the time of year whereby holidays will be experienced. This is similar to the magazine 'Kerrang' that I analysed, whereby as it was a issue within February, the special occasion Valentine's Day was mentioned.

Colour scheme

Front cover
Contents page


Double page spread
In order for the colour scheme of my music magazine to be consistent, I selected a certain amount of colours that would take up the background and basic templates for my front cover, contents page and double page spread. I did so by selecting the colours that I wanted firstly for my front cover, and then used these again throughout the rest of my production. The colours were a maroon/purple, purple and light pink/purple. As mentioned before, the reason why my production pieces should have a consistent colour scheme is because a young target audience are more likely to keep engaged within the magazine if the colours are consistent and their eyes are used to what they are seeing before them as they read the whole magazine. In addition, a magazine usually does follow a colour scheme, and I discovered this also when analysing 'Top of the Pops'. I also learnt that the colours used within the magazine usually are colours that the target audience connect to; for example, the colours for my magazine and 'Top of the Pops' seem feminine; colours that a young female audience are likely to prefer and connect with as one is likely to be their favourite colour. This links with what colours such an audience stereotypically find appealing; for a young female audience, presumably they like the colours pink and purple in particular. The use of the colour pink is also evident within the magazine 'Top of the Pops'. 

Plans


Front Cover

Contents Page

Contents Page
Double Page Spread
Double Page Spread



Double Page Spread

Double Page Spread

Double Page Spread

Photos that were used for my final production pieces

Front Cover (Main image)

Priya (my main model) jumped in the air in order for this photo to be produced. It took many attempts to get a photo that seemed adequate for my front cover of my pop music magazine. The location that the photograph was taken in did not need to be anywhere specific, and therefore when taking the photo, I was aware that the background did not need to suit my ideas. Therefore, I selected a place where it was quiet in the school and where we were able to take photos, and knew that I would be able to take away the background in order for this image to be used as my main image upon my front cover of my pop music magazine. I knew that this image would definitely be the image that was used on my front cover as I had initially planned for it to be, and inferred from the 'Top of the Pops' magazine that I had analysed that this pose is likely to appeal to a target audience of young females as firstly, the model is going to link with the main cover line, and therefore this reveals to the target audience that she is a pop star if they didn't already know. However, presumably the target audience would be familiar with the appearance of this pop star and therefore be attracted to the magazine front cover as a result of this.

In addition, it was an intention of mine for Priya's emotion to be happy and for her to be smiling, and this is because the target audience are more likely to be enticed by the magazine front cover if the main cover image is of a well known celebrity who seems friendly and eye contact is being made to the audience. As Priya is portraying a direct mode of address, the audience do feel as though she is directing the information that she gives within the pop music magazine to them. The outfit that she is wearing reflects the style that a young female audience would want to adopt; from analysing 'Top of the Pops', I inferred that the celebrity wore clothes that a mainstream audience would wear, and due to the fact that the target audience are young females, the clothes seem girly and reflect the typical clothing worn by this age group and gender (dresses). The accessories included also reflect what young girls wear; bracelets and a necklace. The pose that Priya is doing may be appealing to a target audience of young girls, who enjoy having fun and usually portray such behaviour as they are fun-loving at this age.

Front Cover (image alongside cover line)
 In order to entice my target audience, I used the idea of a boy band being present within my magazine (deducted from the pop magazine 'Top of the Pops' that I analysed). I had 4 models, who stood together and looked as though they were close and connected as a band. This is effective for my music magazine, as the cover line that I had this image alongside was stating how this boy band was going into school libraries in order to support an annual Readathon. The close proximity of these models indicates that they are supporting a cause together; and look as though they are a friendly band as they are making eye contact with the target audience (direct mode of address) and have their arms around each other, portraying friendliness. I took the photo in the school library, however I did not need to crop this band away from the background of books because the cover line that it went alongside was related to the band visiting school libraries, therefore it was a background that was suitable. The clothing that these models wear seem to focus upon the colour black, and this links the band and again tries to follow a consistency with the pop music magazine as a whole. The colours also link with the main model on the front cover (Priya) who is within the main image; she wears a dress that includes the colour black and eye make-up which also follows this colour scheme. The camera shot is a long shot, which is effective as the target audience can see the full outfit that these models are wearing (therefore seeing the colour scheme being consistent), and it makes sure that the target audience can see that the boy band is in a school library and therefore connects with the cover line.

Front cover (image alongside cover line)
The final image placed upon my front cover was an image of "Sam.W". This image relates to the one above of the boy band, as Sam.W is a member of this boy band. This is a long shot of the band member, and this is   effective as again the audience are able to see what he is wearing, which entices them to read the magazine as a young audience is interested in the clothing that pop stars wear. Again, the pop star is making eye contact with the target audience (direct mode of address) which keeps them engaged with the front cover of the music magazine. Sam.W looks relaxed within this photo, which is also likely to entice the target audience as he seems as though he is laid back and it links with the cover line that indicates that he is a friendly person as the audience are able to share their inspirational stories with him. The background of the picture did not need to be anything specific, as I was going to crop the model away from it when placing it upon my front cover.
Contents page
The photo above is similar to the one before it, although there is not a direct mode of address being made by Sam.W this time to the audience. Instead, he seems to be looking into the distance, which is effective as it suggests that he is thinking, and this links with the article that it is placed upon the contents page for; that people share their inspirational stories and it may be inferred that he is talking to one of the members of the target audience, as if he is looking towards them. The background was used when I placed it upon my contents page, which means that it was useful for my model to be standing in front of this wall. This is because it fitted well alongside the introductory line/title at the top of the contents page in a square/rectangle shape, and also suited the background shapes that I had formed in order for the contents page to come together well.

Contents page
Contents page



















I cut out two models who I captured dancing when I was at a sleepover. I placed them upon my contents page as they linked well with an article that I made up which stated information about a "Dance guide" that the magazine provided to the target audience. The models are wearing clothing which are likely to be appealing to the target audience of young females as the items seem colourful, as well as up-to-date with current fashion. The image on the left was taken at a low angle, and this is effective as it presents the dance move that the model is carrying out well and the target audience are able to imitate this as a result. The facial expression of the model seems to be happy as she is dancing, and therefore the target audience may be more inclined to read the content of the magazine because they would want to be happy as she is, and it seems as though if they carry out this dance move then they will consequently have fun. The audience also may get the impression that the model is in the middle of dancing within this image, as her hair seems to be in motion as it's in the air. This is effective as it makes it seem as though she is actually dancing, likewise to the image on the right whereby I cropped out the model on the right within this image, and her expression is also happy, which emphasises that these dance moves will bring the target audience joy and laughter. The background of both of the images did not need to be anything specific, as I cropped out both models when placing them upon my contents page.





Above are images which were taken also at a sleepover. As the 'Top of the Pop's' magazine that I analysed indicated that a target audience of young females are interested within clothing and fashion, I linked images of clothing to an article included upon my contents page. In order to do so, I cropped out many of the pieces of clothing that were in these images. Therefore, the background did not need to be a specific location and the facial expressions of the models did not need to  portray a certain emotion either as they were not included. 

Contents page
Priya is located upon my contents page, linking to the front cover where she is the main model within my main image. Here, Priya looks as though she is carefree and is having fun, as her hands are in the air and her mouth is open. This is likely to be appealing to the target audience of young females as this age range usually would like to have fun and by seeing an admired artist upon the contents page having fun, they are likely to be intrigued and want to read the article connected to her due to her behaviour that seems to be displayed within this image. The image being a long shot again allows the audience to see what Priya is wearing, and also when they see this image, they are likely to relate it back to the front cover whereby she is wearing the same clothes and therefore it links with the main story that she is jumping for in the main image. The background did not need to be anything specific as I cropped Priya away from this.

Double page spread
The only image used upon my double page spread was the one above; of Priya who was also upon my front cover and contents page. Again, her clothing is the same to the images that she wears upon the front cover and the contents page, which allows the audience to link these images together and be guided to this article. The background again did not need to be anything specific as I cropped Priya out of this image and made it larger, placing it in the centre of the double page spread. Priya's facial expression portrays the emotion of happiness, indicated by her smile, which is appealing to the target audience as they want to feel happy too, and she seems friendly. Eye contact is made again, which allows the audience to be engaged with the magazine (direct mode of address).

Photos that I considered using















The plans that I initially had for the photos that I wanted were particularly based around a female model, and I planned for her to wear clothing that was reflective of the style that a young female audience are likely to adopt; a dress, and accessories that young females are likely to wear (bracelets in particular), and Priya (my model) also wore a necklace. I initially planned on Priya being on the front of my magazine front cover, jumping and smiling, but I also took many other photos that I considered using during the time of capturing the photos. I had in mind that my music magazine was a pop music magazine, and therefore there were certain poses that could be suitable for this genre of magazine, particularly considering the target audience and the fact that they are a young female audience. There were a lot of photographs taken that I included Priya's whole body in, and therefore these were long shots. I did this with the intention of including her full dress so the target audience of young females can examine what she is wearing (linking to the fashion element seen within the pop music magazine 'Top of the Pops'). Also, I tried to capture the natural emotions that came from Priya during the photo shoot;  particularly laughter and the impression that she was enjoying this/having fun. This may attract the target audience of young females as they are likely to be enticed by the fact that Priya is enjoying her time with this magazine, and she is likely to interest the readers if she is doing so. The location of the shots did not need to be anywhere particular, because I intended to cut around Priya when I was going to place her within my magazine. Therefore, there were a variety of locations where the photo shoot was carried out, as this wasn't a particular focus and as a result could be altered. I cropped and changed many of these photographs, and some of these included here have been edited in this way.