The double page spread of an issue of 'Top of the Pop's' helped me to learn the conventions of a double page spread that would be located within the contents of a pop music magazine such as this. Firstly, I was influenced by the image located upon the double page spread; it is very large and can go from one page to the other. This makes the double page spread connect well, and keeps the target audience engaged because it seems like an article with a lot of information. There is large text upon one of the pages which initially may attract the target audience; "How to get my life!". The audience will imply that the celebrity upon the double page spread is saying this, and therefore may be more inclined to read the article because they want to read about their admired celebrity/celebrity that they are familiar with. The double page spread links with the front cover; Selena Gomez is the celebrity that features upon both, and this is effective as she is a well known celebrity for this age group, particularly due to her involvement within the television programme on Disney Channel 'Wizards of Waverley Place'. This is an effective way of enticing members of the young female audience that this magazine is trying to appeal to; they may recognise her from this programme and therefore be inclined to purchase the magazine. Alternatively, they may know her for her singing and therefore this is the reason why she has been included upon the front cover and upon a double spread within this pop music magazine. This is an example of how the magazine tries to incorporate celebrities that are related to media other than music; television for example, and this is appealing to a young female audience.
I learnt that it is effective to include an introduction to the article upon the double page spread; that it summarises the article as a whole and tends to draw the audience in by including the most important and appealing sections/information within the article. The introduction to this double page spread is "She's bursting with confidence, has a bunch of fab friends and a fit boyfriend. Want to know SEL's secret? Just follow her amazing tips and tricks..." There are many techniques included within this introduction that may appeal to a target audience of young females. Firstly, the phrase "She's bursting with confidence..." is appealing as at the age that the young female audience are at, they are usually striving to be confident and need advice on how to be usually from outside sources such as magazines. In addition, the phrase "...has a bunch of fab friends" entices the target audience to read the double page spread because it uses language that is easily accessible to a young female audience. Words such as "fab" and "bunch" are words that are likely to be used and heard among this young age range, and therefore the article may be of interest to the target audience through the use of these.
Furthermore, the phrase "...and a fit boyfriend" appeals to a young female audience because they are interested in boys at this age, as indicated by this magazine on the front cover and contents page also when they mention "12 hot lads" and "We love boys". A rhetorical question is also used within the introduction to the double page spread; "Want to know SEL's secret?". The use of a rhetorical question entices the audience to read the article as they find themselves wanting "to know SEL's secret"; the use of the language "secret" implies that this magazine has information which is exclusive and therefore it is unlikely that it will be found in another magazine. This makes it stand out from its competitors, and in addition, how the magazine refers to Selena Gomez, as "SEL" implies that they may be friends with Selena; friends use nicknames. This also may make the audience feel as though they are friends with Selena too. The end sentence of "Just follow her amazing tips and tricks" may attract the target audience, as it implies that in order to "...know SEL's secret" they have to "...follow her amazing tips and tricks". They state "Just", which suggests it is easy to adapt their lifestyle to that of Selena's and achieve what is stated before this, and this is appealing as a target audience of young females are likely to read on as it seems simplistic to achieve things that they want to experience.
Alliteration again is used within this magazine, "Fantastic friendships Selena says..."; this catches the eye of the target audience immediately. The colour scheme of the double page spread again complies with the colour scheme seen upon the front cover and the contents page; the colours are pink, white and black in particular. The image of Selena Gomez also complies to this colour scheme; she is wearing clothes and shoes that are black, and her make-up also matches this colour scheme with red lipstick and black eye make-up. This implies that a young female audience are more likely to keep engaged with the content of the magazine if the colour scheme is consistent and the image of a celebrity/artist blends in with this colour scheme, so everything seems linked and together. Shapes also seem to be a well used visual tool within magazines that are trying to appeal to a young audience from this double page spread. I analysed much of the language that the article consists of also, as seen within the images above.
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